Goal-driven interface design that guides users to the right template and keeps a playful brand feel professional.
Viddyoze
A web-based SaaS 3D animation tool that lets anyone, no matter their skill level, create professional animations in minutes.
Project overview
The client came to Intobi to turn a niche animation tool into a full-fledged, goal-driven SaaS platform for entrepreneurs and small business owners. We rethought the product’s logic, redesigned the user journey, and built a scalable, maintainable web solution from the ground up – one that ties business goals, automation, and video customization into a single experience built for growth.
higher task completion
45%
Client Context
Domain: Animation & Post-production
Location: United Kingdom
Timeline: June 2022 – July 2023
Team: Project Manager, UX/UI Designer, Full-stack Developers
Challenges
- Objective-driven functionality — enable users to create videos aligned with specific business goals.
- Simplified search & selection — improve navigation through video templates and content for faster decisions.
- Real-time editing — provide instant preview and customization to reduce back-and-forth iteration.
- Scalable SaaS architecture — ensure the platform can handle thousands of users and support future feature growth.
- Creative yet clean design — create a UI that's both playful and professional to represent the brand's image.
Tech stack
Backend
Frontend
Design
Delivery Approach
Turning a niche animation tool into a SaaS platform meant rethinking the product from the logic up. Intobi rebuilt Viddyoze through a phased approach – reshaping the experience around clear business goals and a scalable foundation built for growth.
Discovery
Intobi worked with the client to reimagine what the tool could become – a goal-driven SaaS platform for entrepreneurs and small business owners, mapping the user journey and rethinking the product’s logic before any rebuild began.
O
Oleksandr
Project Manager
Architecture
Intobi architected a scalable, modular SaaS platform designed to support thousands of concurrent users with minimal latency, with role-based access control and responsive logic that keeps the experience consistent across screens and platforms.
S
Stanislav
Full-stack Developer
Backend
On Symfony, the backend delivered the modular core, real-time rendering, automated video publishing and scheduling, and flexible business and personal account management, including brand-color automation and review-scraper integrations.
R
Rostyslav
Full-stack Developer
Frontend
With Vue.js, Intobi rebuilt the interface around user objectives, a goal-based video selection UI, an instant preview panel with no rendering delays, and a fast video catalogue with filters and keyword search – designed in Figma and Adobe XD to feel playful yet professional.
A
Andrii
Full-stack Developer
Testing
Intobi validated the rebuild for usability and scale, lifting task completion by 45%, user satisfaction by 25%, and engagement duration by 20% – delivering a reliable, maintainable SaaS foundation ready for future feature growth.
O
Oleksandr
Project Manager
Ready to turn your own tool into a goal-driven SaaS platform?
Contact usKey features
Goal-based video creation
Intobi restructured the product flow around user objectives: a new video selection UI guides users to templates based on business goals, object-driven setup supports creating marketing content, promos, and ads from scratch, and automation capabilities let users schedule video publishing in addition to creating it.
SaaS platform architecture & development
Intobi handled the full-stack development of the Viddyoze SaaS platform, building a system architecture with Symfony (PHP) and Vue.js optimized for performance and scalability: a modular backend supports thousands of concurrent users with minimal latency, flexible role-based access control tailors user experiences, and responsive system logic keeps behavior consistent across screen sizes and platforms.
Real-time editing experience
To streamline production, Intobi implemented real-time rendering and editing: each video breaks into editable components like text, audio, and visuals, changes reflect instantly in the preview panel with no rendering delays, and a visual editor simplifies personalization and speeds up decision-making.
Smart, customizable account settings
Intobi separated user preferences into personal and business sections: business accounts can connect review scrapers and define brand colors used automatically in videos, personal accounts manage core user info, and interface logic shows users only the options relevant to their context.
Seamless video discovery
A new video catalog and search system makes finding the right template a smooth, fast process: filters and keyword search let users browse by category or business goal, preview thumbnails give instant feedback before selection, and video types are sorted by use case for quick access.
Results
The rebuild delivered measurable gains in usability and engagement, on a reliable, modular SaaS foundation with automated editing workflows for instant component edits and integrated tools for branding, integrations, and review automation.
higher task completion
45%
higher satisfaction
25%
longer engagement
20%
What client said
Amit Jain, President
Innotrail
“The company leadership was visionary, flexible, and forward-looking. Despite the complex UI rendering of the project, Intobi completed the intended features with the right specifications. The team not only provided excellent software development services, they also thoroughly understood the business, the product, and the project goals.”
Related Services
A modular, multi-tenant SaaS platform engineered to serve thousands of concurrent users with minimal latency.
Was Viddyoze built from scratch or rebuilt from an existing tool?
The case describes rebuilding an existing niche animation tool into a full-fledged, goal-driven SaaS platform, rather than building a brand-new product from scratch.
Who is Viddyoze designed for?
The case frames the platform around entrepreneurs and small business owners who need goal-oriented marketing videos without deep animation skills.
What does Viddyoze run on technically?
The case describes a Symfony (PHP) backend and Vue.js frontend as the platform’s core, chosen for high performance and future scalability.
Can users edit videos without waiting for renders?
Yes, the case describes real-time rendering, where each video breaks into editable components like text, audio, and visuals, and changes appear instantly in the preview panel with no rendering delays.